The pilot launch has been created in partnership with global re-use platform, Loop, and will see the famous fast-food chain try out the first ever re-usable burger container or ‘clamshell’. The new range, which also features a re-usable cup, means Burger King UK will offer more sustainable packaging options than other fast-food competitors and quick-service-restaurants in participating sites in the UK, it says. The new trial, which will be rolling out across five restaurants in Ipswich and Newmarket, will be closely monitored by Burger King UK, with customer response used to inform future plans for a long-term re-usable and returnable packaging scheme.
